... focused on food, wine and the celebrations of life Tyler Creek Associates looks for unique companies with products or services that meet existing needs to such a degree that there is no reason to look any further.  Or, even better, products or services that create a need we didn't realize we had.  These should not only embody classic or defining attributes in their categories but also represent true value.  They should project authenticity; tell a story. Another way of putting it is to say we are on a quest for quality.  What is quality?  Good question.  Some say it can't be defined but we know it when we see it.  The philosopher sees it in terms of essence.  Being the best being or thing you are capable of.  Some speak of utility or the intersection of form and function.  There are many approaches but generally there is universal recognition when quality is present. We believe that such innovative enterprises, the embodiment of quality, are the agents of change in the marketplace.   Think about how these typically iconic companies (once unknown startups) reinvented the game: Starbucks, Panera (St. Louis Bread Company), Trader Joes, Whole Food, Google, Yahoo, Ebay, Kindle, Facebook, Twitter, Southwest Airlines, Apple (I Phone, I Pad, I Tunes), Groupon, Living Social, etc. © 2002 - 2011 Tyler Creek Associates, LLC  All rights reserved.